Akaiky Banky, a new banking model

Société Générale Madagasikara is launching its new branch format "AKAIKY BANKY" to get closer to its customers. This "light" branch format was deployed to facilitate access to banking products and services outside of traditional branches. Two new AKAIKY BANKYs have been deployed since December 15 in Ambatolampy and Anosiala (Madagascar).

Providing a response adapted to the real needs of the population

By choosing to adapt its branch model to a leaner format, Société Générale Madagasikara intends to play its role as an actor in the economy by stimulating growth and employment in areas with potential.

Support, availability and advice are the key words of "AKAIKY BANKY". AKAIKY BANKY wants to be a response adapted to the real needs of the population, namely essential and local services. Thus, making concrete for the populations served the raison d'être of the Societe Generale group, which is to build together with its customers a better and sustainable future by providing responsible and innovative financial solutions.

Innovation and transformation, for successful financial inclusion

The deployment of AKAIKY BANKYs is an integral part of the bank's strategy aimed at customer satisfaction and innovation at the service of customers. It is in addition to the various innovation and transformation mechanisms put in place by the bank to promote access to financial services for its customers and future customers. Among these, the opening of a Real Estate Loan Agency, dedicated to supporting the real estate projects of its clients and the extension of branch opening hours.

The close relationship between Société Générale Madagasikara and Total MADAGASCAR has enabled the two institutions to continue their collaboration in setting up the AKAIKY BANKY project. Total MADAGASCAR, which already has a large distribution network, facilitates the project procedures, and thus becomes the 1st partner station of AKAIKY BANKY.

"AKAIKY BANKY makes my day-to-day easier, it's really very convenient because it's not even close to my house. Before, you had to go to "town" to find a branch to carry out transactions, but now it is the bank that comes to establish itself in our town. This new branch format is aptly named because it is truly "AKAIKY". I took the initiative to open an account in an AKAIKY BANKY agency in order to encourage my entourage and my contacts to also open theirs, I believe that it is important for the promising economic and social projects of the commune. What I appreciate most about Société Générale Madagasikara is transparency and quality of service."
RANDRIAMIHAJA Efaharintsoa Olivier, Mayor of Anosiala

According to the observation of the World Bank, access to financial products and services makes everyday life easier and helps households and businesses to anticipate the financing of long-term objectives or to deal with unforeseen events, which are all factors that will generally improve their standard of living.