Societe Generale Maroc presents “Jossour25”



Its new roadmap for a sustainable transformation.


Societe Generale Maroc is a leading banking group, supporting more than one million customers. The Group subsidiary in Morocco has recently presented its new roadmap “Jossour25”. “Jossour” means “gateways” in English, as the roadmap aims at creating the gateways to the bank of tomorrow.

“Jossour25” leverages on the lessons learned after the crisis and aims to meet new customer usage and needs with a different banking value proposition. It is based on new ambitions in four main areas, directly linked to Societe Generale's corporate purpose:

  1. giving customers the choice between two relationship models. An omnichannel model based on expert bankers for each customer segment, and a remote and full-digital model under the SoGé brand which offers a simplified customer experience. 
  2. transform the Group into an agile, customer-focused technology player.
  3. act for society and the environment through targeted investments and concrete achievements, by supporting its customers in their energy transition, and by gradually reducing its own activities linked to the most carbon-intensive energies.
  4. strengthen Morocco's positioning as the Group’s technological platform for Africa. 

This new dynamic is illustrated in particular by the industrialisation of the new Retail Relational Model with, for example, several innovative types of branches specialised by segment. It is also the launch of SoGé Ado, the first full-distance and secure offer for young people aged 12 to 18. To support its "Servicing" vocation, Societe Generale is also launching the "Societe Generale Campus" project, designed to bring together the Group's technological centres in Morocco, the specialised subsidiaries and the investment bank. Finally, Societe Generale Morocco, awarded this year's "Sustainability Gold Award for Financial Intermediaries" from the European Bank for Reconstruction and Development (EBRD), has recently consolidated its partnership with EBRD and the Green Climate Fund (GCF) by launching a new €25 million credit line to strengthen green investments in the country. 

"By launching Jossour25, Societe Generale Maroc is building on its strong choices and setting ambitious goals for 2025, while making a responsible commitment to its customers, employees and society," said Ahmed El Yacoubi, Chairman of the Management Board of Societe Generale Maroc.

Read the full press release